The Best and Most Effective Explainer Videos You Can Find Online

how to make explainer videos

Looking for a way to show your target customers why they need to buy your products or services? Look no further and consider an explainer video! Here are the best and most effective explainer videos you can find online!


Are you selling products or services online? Your customers have certain problems and you want to offer them the perfect solution? The best way to solve their problems and to show them you are the right brand for their needs is to make them aware of your offering. But how to do that?

Easy, through explainer videos. You can use short videos to explain what you offer and how you can help your customers. These videos are perfect for introducing your target customers to your business and brand and show them how purchasing from you will make their lives simpler and much more convenient. Coming up with the perfect explainer video is not easy, you need to be inspired and know exactly what kind of message you want to send.

In this article, we are going to present you the best and most effective explainer videos you can use as an inspiration:

  • a) Tripcase – Underline the Pain Point – If you want to get your audience interested in the products or services you are selling, you need to explain how you are going to solve their issues. You need to concentrate on pain points and the best way to do it is to take a look at this TripCase video.
  • b) Mint – Keep it Short and Simple – Explainer videos are best when they are simple. There is no need to overcomplicate things, especially when your target customers are meeting your brand for the first time. Take a look at this Mint video and you will see our point.
  • c) Notarize – Use Your Humor – If you want to attract attention, we recommend you to use your humor. After all, why make things boring when you can make them interesting and fun. Believe it or not, humor can do wonders for all types of marketing and this explainer video is the perfect example for that.
  • d) Crazy Egg – Present the Products/Services in Action – If you want to motivate your target customers to purchase your products or services you can show your offerings in action. Watch Crazy Egg and see how they’ve managed to show their customers exactly what they will get for their money.

As with every explainer video, it is important that you deeply understand your customers and send the right message so you can draw their attention.

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